Since Google’s mobile update at the beginning of 2015, user-friendliness on mobile devices has become a significant ranking factor and has become increasingly important for companies websites.
In addition, Google announced a couple of years ago that the mobile index would replace the desktop index as the main index.
This changes the power structure significantly: In the future, the mobile version will be decisive in the ranking.
The Mobile First Index Trend
If it was previously checked whether there is a mobile version for the desktop version, it is now checked whether there is a desktop version for the mobile version.
The reason is that more than 50 percent of users make their search queries via a mobile device, according to Techpally.
The trend towards mobile use of online content is sealed and will continue to intensify in the coming years.
Travelers and drivers for example use their smartphones on the go, smartphones are being used more and more for research on the go and also have a significant impact on users’ travel decisions, says business ally boss.
It’s no different with Google searches on other topics: If you want to know what the weather will be like the next day or need the next train connection, you can quickly check this on your smartphone while you’re on the go and get an answer within seconds.
Studies show that more and more users are also making purchasing decisions on the go, so companies should position themselves skillfully in the mobile world, chaktty advised.
Now it’s time for mobile web design and responsive web design in order to provide users with a flawlessly functioning mobile experience.
Thanks to this optimization, the content of the website adapts to the respective mobile device so that the user can optimally access the content on any device.
Mobile First Index now outweighs Desktop Index
The term Mobile First stands for a concept that encompasses the optimization of mobile websites and web design, according to Techpally magazine.
While Google is now delaying indexing of websites’ contents especially new websites or websites with a low number of articles or low-quality content, mobile indexing is still quicker than desktop indexing.
Picking up on the trend that more and more users are surfing the Internet with smartphones, the goal of mobile first is to first optimize the version intended for mobile devices and then the desktop version later.
The mobile optimization that is so often required therefore already takes place automatically during the website conception.
Optimize your Website for Mobile Devices
It is important to know that the mobile-first index is actually a smartphone-first index.
For example, Google considers tablets to be desktop-like devices in the context of the Mobile First Index.
For companies, it is primarily a matter of optimizing the website for smartphone users if they do not want to fall behind in the search engine rankings.
Google is only consistently pursuing a strategy that has been announced for a long time, says Techpally.
In the next few years, the trend towards search queries via mobile devices will continue:
The Business pally forecast states that by 2025, almost 80 percent of search queries will be made from mobile devices.
Conclusion
Companies should measure the difference between mobile and desktop versions, identify specific ranking differences and then optimize the pages and content for mobile use.
This is because mobile-friendly websites are preferred in mobile searches, and rank better, according to Google.
We will be happy to help you, because now at the latest it is imperative for companies to optimize their own mobile version of the website for smartphones, as well as increase usability and visibility, in order to be prepared for the biggest change in recent years
